Dr. Joseph Fertucci launched Collaborative Management Systems (CMS), a DSO company, in 2010 after spending 10 years of his initial dental career mentoring dentists and treating patients chair side. As CEO he leads the Executive team and creates the vision for the dental organization, maximizing the value and overall revenue potential of the business. The goal of CMS is to provide sustainable business strategies for entrepreneurial minded dentists as they develop their dental practices.

Over the past 20 years he has developed strategies using a set of fundamentally sound core values, for the delivery of an accountable standard for patient care. Within the dental practices he developed structured systems to help the practices become more efficient and profitable. His intimate practice management experience and clinical expertise makes him an authority on what the dental provider needs to run a more successful business. He believes that every dentist must treat his or her dental practice as a business in order to see the exponential growth they desire. He can also relate to the needs of both a single practice owner and a multiple practice owner for what needs to be in place, and what solutions need to be paired up with a given practice. Beyond just seeing themselves as dentist, he helps develop and polish the clinical and business skills in areas including leadership, marketing, business and financial management.